How to be a Virtual Assistant

How I Find Clients on LinkedIn

I’m thrilled to introduce a guest blog by Alessia Nunziatini of SmartWise VA. Alessia has found quite a few of her clients through LinkedIn, so I asked her if she would be willing to share her method with her fellow VAs by writing a diary to track a particular example. Tanya Kuhrt – How to be a Virtual Assistant

Hi VAs!

I am sharing my diary with you to show you the way I find clients on LinkedIn.

DAY 1:  During my daily browsing on LinkedIn I found a potential client in the Estate Agency sector, so immediately took note of his details: his name; the name and address of his company, his email address… In this case it is Mr. W,  the manager of an estate agency based in central London, and straight away I sent a connection request with a personalised message.

Here is the template:

“Dear….,

I saw your profile and I would be interested in learning more about your business, and also I would like to connect with you on LinkedIn

Thanks

Regards

Alessia”

Day 2: Mr. W accepted my connection request. Now it is time to send another message to him. Here is a template of the text:

“Hello Mr. W.,

thank you for taking the time to connect.

Regards. Alessia”

NOTE: I never try to sell my services directly through my messages to connections on LinkedIn.

Day 3: I started to study Mr.W’s profile to find out which kind of groups he is a member of.

Then, I request to join these groups as well.  When they accept me, I start to post things that could be relevant to that group. For example, my attention was caught by a relevant article on Google, so I shared this article with the estate agency group. Mr. W was active in posting on this group so I started to like and comment on his posts.

In this way I became familiar to him.

This process can take at least a couple of weeks.

Day 14: I send the new contact a polite mail:

“Hello Mr.W,

thanks again for connecting with me.

I’ve been following you on LinkedIn, and I find your line of work very interesting.

Perhaps I might be of help in the near future.

In the meantime, if you would like to have a look at my website here is the link: ………..”

A this point I’m hoping that Mr.W may be interested enough to have a look at my website.

Day 18: Mr. W contacted me asking for a Skype call, that we agreed to make the following day.

How to be a Virtual Assistant

Day 19: SKYPE CALL (Usually the call lasts from 30 min to 1 hour) During our Skype call Mr.W asked me some questions about my business, and together we discussed how I could help him and his business.

He needed help with a marketing campaign through MailChimp; help with a Facebook marketing campaign; his business Facebook page; Twitter; flyer design and updating his website with properties and video tours of properties.

He became my client: yay!

After our Skype call, as agreed, I sent him my welcome pack with contract, terms and conditions etc.

Day 20: Today I received back my signed contract, with an agreement for the deadline of the project.

I know it seems a very long process and just to give you an idea my success rate is 2 out of 5. This process can take longer and I only gave you one example.

Of course, I have potential clients that send me connection requests too, and I follow more than one “potential client” at the same time.

I hope that this “diary” helps you to have more knowledge about LinkedIn, and to understand how this platform can be very powerful for you and your business!

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How to be a Virtual Assistant

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